Product Description• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return. • Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business. • Fire your advertising agency if it even thinks about applying for a Clio or other creative award. . . . More >>
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