Wine Marketing: A Practical Guide
- ISBN13: 9780750654203
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionWhilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ‘How to’ and ‘how not to’ case studies based on international examples* A guide to further reading and websites* ‘Issues to consider when marketing’ section as a means of self-evaluation’Wine Marketing’ systematically outlin. . . More >>
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