- ISBN13: 9780814471012
- Condition: USED – Very Good
- Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product DescriptionA guide to creating a market plan, for businesses of every size. Shows how to select markets with the best potential, determine who the customers are and what they want, decide on a pricing strategy and a marketing budget, and sell products using direct marketing, trade shows, merchandising and other methods. Softcover. DLC: Marketing. . . . More >>
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