Product DescriptionThis indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. “The Marketing Gurus” distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. The featured books include: “Crossing the Chasm” by Geoffrey Moore; “The Popcorn Report” by Faith Popcorn; “The Anatomy of Buzz” by . . . More >>
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October 28th, 2010 at 7:10 pm
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