- ISBN13: 9780230613881
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Product DescriptionA must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today’s advertising campaigns are interactive, multi-platform and ongoing, and the copywriter’s canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twi. . . More >>
The Idea Writers: Copywriting in a New Media and Marketing Era
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September 25th, 2011 at 2:40 pm
I’m impressed by your writing. Are you a professional or just very knwolegdeable?