- ISBN13: 9780470723241
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionWe are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, no. . . More >>
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March 26th, 2010 at 7:50 am
I highly recommend this book, whether you’re such a regular consumer looking to find out more about green marketing or a business owner that wants to make a difference.