The Fundamentals of Business-to-Business Sales & Marketing
- ISBN13: 9780071408790
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionB2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands. . . More >>
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