- ISBN13: 9781582437248
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Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds?perhaps thousands?of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society.
Enter Terry O’Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:
?Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every
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