Marketing and Business

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don’t want to be targeted by impersonal messages. They want dialogue, which marketers give [...]

Product DescriptionDISCOVERING COMPUTERS: COMPLETE provides students with a current and thorough introduction to computers. This Shelly Cashman Series® text offers a dynamic and engaging solution to successfully teach students the relevancy of computer concepts in their personal, professional and academic lives through exciting new exercises that focus on problem solving and critical thinking. Kindle [...]

Product DescriptionStudents are guided through the latest trends in computer concepts and technology in an exciting and easy-to-follow format. Updated for currency, DISCOVERING COMPUTERS: INTRODUCTORY provides s the most up-to-date information on the latest technology in today’s digital world. . . . More >>
Discovering Computers, Introductory: Your Interactive Guide to the Digital World [...]

Product DescriptionMeet Justin Campbell. He’s a new MBA graduate who’s landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc. , a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed. Justin and his team deploy state-of-the-art strategy tools [...]

Product DescriptionToday, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the “general market” as a separate audience [...]

Product DescriptionStudents are guided through the latest trends in computer concepts and technology in an exciting and easy-to-follow format. Updated for currency, DISCOVERING COMPUTERS: COMPLETE provides the most up-to-date information on the latest technology in today’s digital world. About This [...]

Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive [...]

Product DescriptionDamian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry.   Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and [...]

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be [...]

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Meet Justin Campbell. He’s a new MBA graduate who’s landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., [...]