Marketing and Business

ISBN13: 9780465025961
Condition: New
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Product DescriptionMost people are baffled by how computers work and assume that they will never understand them. What they don’t realize?and what Daniel Hillis’s short book brilliantly demonstrates?is that computers’ seemingly complex operations [...]

Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve.  Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In The Complete Guide to Direct Marketing: [...]

“The best book on How to build an online teaching business that I did not write.” - Kirsten Winkler, education consultant
The most important thing about this book is that Andre unflinchingly spells out the simplicity of teaching online, and strips bare the misconceptions surrounding bells, whistles, toys and technology. After reading this, you will no [...]

Product DescriptionIt’s a new era of business and consumerism—and you play a role in defining itToday’s biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can [...]

ISBN13: 9780887307287
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Product DescriptionIn this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in [...]

Product DescriptionAs the leading text in its field, Communicating at Work takes a pragmatic approach that applies scholarly principles to real world business situations. Strong multicultural focus, emphasis on working in teams, and thorough coverage of presentational speaking continue to be hallmark features. The tenth edition features a more streamlined organization, new [...]

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today’s marketing–the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete–and shows marketers how to get [...]

Marketing Plans That Work is a practical and insightful step-by-step guide to successfully preparing and executing a marketing plan. The book combines the very best of current practice with necessary theoretical and technical background. Marketing managers and business executives developing marketing and e-business strategies, especially those integrating new marketing technologies, will profit tremendously from [...]

Product DescriptionInterested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You’ll learn what it’s like to work in these fields and about all the tools available to you as a professional persuader in today’s media environment. . . . [...]

ISBN13: 9781422177693
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product DescriptionMost companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business [...]