Marketing and Business

More people than ever are considering starting a home-based business. Part of this interest in home-based businesses is driven by an economic recession, but part of it is also driven by the dream of independence.
The Great Recession, as the 2008 recession has come to be known, has resulted in frightening numbers of job losses and [...]

Product DescriptionMore people than ever are considering starting a home-based business. Part of this interest in home-based businesses is driven by an economic recession, but part of it is also driven by the dream of independence. The Great Recession, as the 2008 recession has come to be known, has resulted in frightening numbers of [...]

Product DescriptionOverview: Charles Hill’s Global Business Today, 7e has become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) [...]

“Start a Cupcake Business Today” equips you with the knowledge and skills you need to start and successfully grow a cupcake bakery anywhere! In addition to reviewing current trends and business basics, we cover every aspect of writing a business plan including: Researching your demographic; Marketing and promotion;Legal structure and licensing; Financial forecasting (sales, cash [...]

Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice. Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and [...]

Product DescriptionThe latest strategies for job hunters revealed in this revised and updated editionThis new Third Edition features the latest job-hunting strategies for the Information Age. You’ll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools [...]

Product DescriptionInteresting, clear, and applied, BUSINESS LAW TODAY: STANDARD EDITION is the ideal guide to the law and what it means in the business world–from contracts and secured transactions to warranties and government regulations. Easy to understand with an engaging writing style that is matched by vibrant visuals, BUSINESS LAW TODAY includes coverage of [...]

Product Description Business Communication Today provides the cutting-edge communication coverage that prepares readers for real business practice. Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment [...]

Product DescriptionUnderstanding Computers: Today and Tomorrow gives your students a classic introduction to computer concepts with a modern twist! Known for its emphasis on industry insight, this text makes concepts relevant to today’s career-focused students. . . . More >>
Understanding Computers: Today and Tomorrow, Comprehensive

Product DescriptionGet a classic, well-rounded introduction to computer concepts with a modern twist! Understanding Computers: Today and Tomorrow will ensure that learners have the comprehensive, current knowledge of computer concepts and issues needed to succeed in our techoecentric society. The completely updated 12th edition offers exciting new coverage of emerging technologies, including Software as [...]