It’s a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn’t have to equal a career death knell-it just means scientists have to be savvier about promoting their [...]
ISBN13: 9780749462246
Condition: New
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The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to [...]
ISBN13: 9781591396833
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionFor over 150 years, the New York Times has been the United States’ newspaper of record. With unmatched breadth, depth, and quality of reporting, its coverage is consistently authoritative and absorbing. This unique collection of the Times’ most fascinating and relevant articles about business [...]
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