Marketing and Business

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

In Crossing the Chasm, Geoffrey Moore, the worlda s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around presenting [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionDuring the technology boom of the 1980s and 1990s, computers seemed set to revolutionize education. Do any of these promises sound familiar? -Technology would help all students learn better, thanks to multimedia programs capable of adapting to individual needs, learning styles, and skill levels. -Technology would transform the teacher’s role from a purveyor [...]