Marketing and Business

Product DescriptionComputers in the Medical Office 7e is the best-selling text for training students using full-featured and current Medisoft Version 16 Patient Billing software. McGraw-Hill publishes the most titles to train students on Medisoft software. Our publishing relationship with Medisoft has been ongoing for 15 years. [...]

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

Price: $ [...]

Lind/14e is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Self reviews and exercises for each section, [...]

This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” It builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the “four Ps” to [...]

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several [...]

Marketing: An Introduction, Student Value Edition

Student Value Edition for Marketing: An Introduction

Product DescriptionGlencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they’ve learned. Marketing [...]

Product DescriptionLind/14e is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Self reviews and [...]

Product DescriptionComputer Accounting with QuickBooks Pro 2008 makes learning QuickBooks software effortless. This new edition provides hands-on, step-by-step instructions for easy learning with an abundance of exercises and projects to reinforce new concepts. Each chapter builds on the previous chapter as the student progresses from entering simple transactions to using advanced QuickBooks [...]