Marketing and Business

Low- and no-cost tools that win customer loyalty Whether you’re setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources [...]

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as [...]

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketing, batch and blast — is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only [...]

Exhaustively researched and thoroughly up-to-date to reflect all the shifts in the economy, Streetwise Low-Cost Marketing shows readers how to create “buzz” through good customer service, strong promotional materials, and smart use of the Internet.

Price: $ 1.98

Product DescriptionThis number-one selling business planning guide in the U. S. includes expert help, worksheets to jumpstart the process, a sample business plan, tips on impressing funders, winning tips for competitions, and more. Used in the top business schools throughout the nation, including Stanford; M. I. T. ; University of Denver; Hass School [...]

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will [...]

Product DescriptionThere are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those [...]

Product DescriptionKEY BENEFIT: Provides a broad survey of designing, implementing, managing, maintaining, training, and refining the user interface of interactive systems. KEY TOPICS: Usability of Interactive systems; Guidelines, Principles, and Theories; Managing Design Processes; Evaluating Interface Designs; Direct Manipulation and Virtual Environments; Menu Selection, Form Fills, and Dialog Boxes; Command and Natural Languages; Interaction [...]

Product DescriptionToday, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the “general market” as a separate audience [...]

Product DescriptionIt’s the bestselling business plan guide on the market. Over 600,000 copies sold–now updated and revised! Everything you need to know to writie a fool-proof, perfectly formatted, knock-’em dead business plan. The Successful Business Plan includes a sample business plan, 99 worksheets to get you started, financial evaluation techniques even a numbers [...]