Marketing and Business

Product DescriptionBased on the success of the distinctive Infinite Success series, Infinite Ideas has now brought together some of the best ideas from that series to form a themed compendium. In Strategy power plays, Karen McCreadie and Tim Phillips combine some of the greatest political and military stategic concepts from their interpretations of the [...]

Product DescriptionBased on the success of the distinctive Infinite Success series, Infinite Ideas has now brought together some of the best ideas from that series to form a themed compendium. In Strategy power plays, Karen McCreadie and Tim Phillips combine some of the greatest political and military stategic concepts from their interpretations of the [...]

Product DescriptionBased on the success of the distinctive Infinite Success series, Infinite Ideas has now brought together some of the best ideas from that series to form a themed compendium. In Strategy power plays, Karen McCreadie and Tim Phillips combine some of the greatest political and military stategic concepts from their interpretations of the [...]

Product DescriptionStrategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and [...]

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation [...]

A class-tested approach to Strategy with new focus on environmental sustainability. Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management MARKET: This text equips readers with the strategic concepts they will [...]

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and positioning techniques and showing the ways these techniques can be interpreted and used in the real world. The book covers measuring scales, cluster [...]

Affiliate marketing is a proven way to make money online. The number one reason why many people get attracted to affiliate marketing is because they have a ready product to sell. This point is very true. However, what is regrettable is that they go into it thinking that [...]

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors’ analysis of the process [...]

Product DescriptionFor Strategic Management and Business Policy courses. Class-tested approach to Strategy with new focus on environmental sustainability. Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability. By bringing the sustainability theme into focus, this text equips students with the strategic [...]