Marketing and Business

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 [...]

Product DescriptionIf you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable [...]

Praise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions [...]

Product DescriptionThis is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce [...]

ISBN13: 9780470504543
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionPraise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with [...]

Product DescriptionSecuring corporate resources and data in the workplace is everyone’s responsibility. Corporate IT security strategies are only as good as the employee’s awareness of his or her role in maintaining that strategy. This book presents the risks, responsibilities, and liabilities (known and unknown) of which every employee should be aware, as well [...]

ISBN13: 9780273708056
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description’You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won’t get the kind of results you would in a good business. All businesses aren’t created equal. ‘ William P. Egan II, veteran US venture [...]