Marketing and Business

Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve.  Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In The Complete Guide to Direct Marketing: [...]

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples [...]

ISBN13: 9781601381255
Condition: New
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Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an [...]

Product DescriptionStructure and Interpretation of Computer Programs has had a dramatic impact on computer science curricula over the past decade. This long-awaited revision contains changes throughout the text. There are new implementations of most of the major programming systems in the book, including the interpreters and compilers, and the [...]

Product DescriptionWith an analytical and rigorous approach to problem solving and programming techniques, this book is oriented toward engineering. Structure and Interpretation of Computer Programs emphasizes the central role played by different approaches to dealing with time in computational models. Its unique approach makes it appropriate for an introduction to computer science courses, [...]

ISBN13: 9781601381255
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionAffiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your [...]