Marketing and Business

Product DescriptionFor decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages. Say “goodbye” to those days! Now available is a short, easy to read, condensed version of the key principles of marketing, [...]

Product DescriptionWritten by leading IT security educators, this fully updated Lab Manual supplements Principles of Computer Security: CompTIA Security+ and Beyond, Second Edition Principles of Computer Security Lab Manual, Second Edition, contains more than 30 labs that challenge you to solve real-world problems with key concepts. Clear, measurable lab objectives map [...]

Product DescriptionThe definitive book on animation, from the Academy Award-winning animator behind Who Framed Roger Rabbit?Animation is one of the hottest areas of filmmaking today–and the master animator who bridges the old generation and the new is Richard Williams. During his fifty years in the business, Williams has been one of the true innovators, winning [...]

This is the Global Edition. Bought for class but professor uses difference book.

Price: $ 48.00

Product DescriptionAs the leading text in its field, Communicating at Work takes a pragmatic approach that applies scholarly principles to real world business situations. Strong multicultural focus, emphasis on working in teams, and thorough coverage of presentational speaking continue to be hallmark features. The tenth edition features a more streamlined organization, new [...]

Product DescriptionThis text identifies, examines, and illustrates fundamental concepts in computer system design that are common across operating systems, networks, database systems, distributed systems, programming languages, software engineering, security, fault tolerance, and architecture. Through carefully analyzed case studies from each of these disciplines, it demonstrates how to apply these concepts to tackle practical system [...]

Product DescriptionInterested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You’ll learn what it’s like to work in these fields and about all the tools available to you as a professional persuader in today’s media environment. . . . [...]

For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong’s Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real [...]

ISBN13: 9781401323998
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Product DescriptionFrom the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by [...]

Product DescriptionEssential Skills for a Successful IT Security Career Learn the fundamentals of computer and information security while getting complete coverage of all the objectives for the latest release of CompTIA’s Security+ certification exam. This instructive, full-color guide discusses communication, infrastructure, operational security, and methods for preventing [...]