Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing (Guerilla Marketing Press)
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the “big business” names (that are now household words) started out as struggling small businesses. The history of the [...]





