Marketing and Business

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation [...]

Affiliate marketing is a proven way to make money online. The number one reason why many people get attracted to affiliate marketing is because they have a ready product to sell. This point is very true. However, what is regrettable is that they go into it thinking that [...]

ISBN13: 9781419515064
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Event marketing is big business: U.S. corporations invest more than 0 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences.In The [...]

ISBN13: 9780750689458
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.
A hugely successful practical guide to creating and executing e-marketing [...]

The “master strategist of direct marketing” has enhanced his classicreference with a wealth of proven direct mail strategies for theInternet age. This eagerly awaited edition adds in-depth informationon profitable use of the Web for direct response sales, as well asincreased coverage of alternative media, infomercials, telemarketing,and database marketing.

Price: $ 32.20

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document–the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover [...]

ISBN13: 9780762743995
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThis guide provides the details and information needed to organize parties and plan events professionally. . . . More >>
How to Start a Home-Based Event Planning Business, 2nd

Product DescriptionPrinciples of Taxation for Business and Investment Planning, by Jones and Rhoades-Catanach, is a different approach to the study of taxation than the traditional tax return preparation approach. This book teaches students to recognize the role taxes play in business and investment decisions. In addition, the book presents the general role of [...]