Marketing and Business

Product DescriptionDavid Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and [...]

Product DescriptionDavid Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and [...]

Product DescriptionWin online by attracting the right customers and getting the right performance measurementDigital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies [...]

If you’re an author or publisher who really wants to sell books, then you’ve got to create a platform that connects, communicates and builds long-term relationships with your readers online. “Online Book Marketing” will show you how. With a conversational tone that will put readers at ease, the book covers [...]

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as [...]

Product DescriptionDavid Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and [...]

“The best book on How to build an online teaching business that I did not write.” - Kirsten Winkler, education consultant
The most important thing about this book is that Andre unflinchingly spells out the simplicity of teaching online, and strips bare the misconceptions surrounding bells, whistles, toys and technology. After reading this, you will no [...]

ISBN13: 9780980576825
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site [...]

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will [...]

Product DescriptionGoogle and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the [...]