Marketing and Business

Don’t just wish for marketing resultsget them! If marketing seems too commercial or too complex, or if your current efforts aren’t delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped [...]

ISBN13: 9780471791898
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.
In today’s challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing [...]

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work [...]

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers [...]

ISBN13: 9780470539651
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

A nonprofit’s real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering [...]

Product Description Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers [...]

Product DescriptionA nonprofit’s real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how [...]