Marketing and Business

The definitive story of the international modeling business—and its evil twin, legalized flesh peddling—Model is a tale of beautiful women empowered and subjugated; of vast sums of money; of sex and drugs, obsession and tragic death; and of the most unholy combination in commerce: stunning young women and rich, lascivious men. Investigative [...]

One of the biggest issues facing marketers today is accountability for marketing expenditure.  No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals.  Based on seven years of research into global best practice [...]

ISBN13: 9781422124819
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark [...]

ISBN13: 9780470876411
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs [...]

Product DescriptionThis title offers the advice and strategies you need to rethink your business model. It takes more than a good product to keep a company successful - it takes a strong business model. In good times and bad, in established corporations and new startups, it’s critically important to know when and how [...]

practical book about business model innovation
applied strategy book
beautiful and visual
with many exercises

Product DescriptionBusiness Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today [...]

ISBN13: 9781601630292
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionBusiness writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn’t have time to waste. And neither do you. That’s where The Encyclopedia of Business Letters, [...]