Marketing and Business

The Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.   The [...]

One of the biggest issues facing marketers today is accountability for marketing expenditure.  No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals.  Based on seven years of research into global best practice [...]

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the [...]

Praise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions [...]

ISBN13: 9780137058297
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

The Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing [...]

ISBN13: 9780470583784
Condition: New
Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product DescriptionThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution [...]

Product DescriptionThis is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce [...]

ISBN13: 9780470821329
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionMarketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, [...]

ISBN13: 9780470504543
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionPraise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with [...]

ISBN13: 9780137058297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThe Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose [...]