Marketing and Business

ISBN13: 9780470589830
Condition: New
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Product DescriptionTips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important [...]

The Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.   The [...]

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the [...]

ISBN13: 9780137058297
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

The Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing [...]

ISBN13: 9780470821329
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionMarketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, [...]

ISBN13: 9780137058297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThe Definitive Guide to the New State-of-the-Art in Marketing Metrics   Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose [...]