Marketing and Business

Product DescriptionThis fascinating book contains a treasure trove of thought-provoking ‘quotable quotes’ from successful practitioners and observers in business, government, sport, entertainment, education and the media. Insightful, explosive, amusing, dramatic, transformational. . . 1000+ powerful and pithy observations drawn from a vast range of writers and speakers from ancient times to the present day. [...]

Every manager could benefit from a solid grounding in the history and evolution of business thinking. The Best Business Books Ever is a uniquely organized guide and an illuminating collection of key ideas from the 130 most influential business books of all time. It places both historical and contemporary works in context and draws fascinating [...]

Product DescriptionAs a manager, you’re shouldering more and more responsibilities?from maximizing your team’s performance to increasing your company’s market share to building profitable customer relationships. On top of all that, you need to orchestrate your own time and keep your career on track. The challenges are stacking up?but you’ve got less and less [...]

Product DescriptionHelp your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students’ success now and throughout your management future. This edition’s solid coverage of the fundamentals of business management [...]

The American edition of Marketing Management is the world’s leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises [...]

Product DescriptionThis white paper was written to educate readers on the differences between product marketing and product management. The white paper goes into detail on the different roles and responsibilities of the two positions. Knowing the difference between these two positions is key to making sure your product development process runs smoothly. Product [...]

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, [...]

Product DescriptionStrategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and [...]

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest [...]

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation [...]