Marketing and Business

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionGoogle and the Internet have changed how the PR game is played–and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing–If they know the tricks of the [...]

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today’s marketing–the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete–and shows marketers how to get [...]

Product DescriptionThere’s no such thing as business ethics. How can that be? Because a single standard applies to both your business and personal life-and it’s one we all know and trust: the Golden Rule. Now bestselling author John C. Maxwell shows you how this revered ideal works everywhere, and how, especially in [...]

Affiliate marketing is a proven way to make money online. The number one reason why many people get attracted to affiliate marketing is because they have a ready product to sell. This point is very true. However, what is regrettable is that they go into it thinking that [...]

Since the publication of Mihaly Csikszentmihalyi’s Flow in 1990, the notion of “flow”—the state of optimal experience in which one loses oneself in a task or activity—has become a household word. It has been endorsed by political leaders such as President Bill Clinton and Prime Minister Tony Blair, as well as sports coaches, [...]

Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. [...]