Product DescriptionExamine concepts at the heart of business ethics today with the latest, practical, applied coverage in BUSINESS ETHICS 2009 UPDATE. In the midst of the most recent business developments and financial crises, this book provides unmatched insights into the complex environment in which contemporary managers make ethical decisions. The book’s solid managerial [...]

Product DescriptionWhen Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. [...]

ISBN13: 9780446532297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionBestselling author and expert on leadership John C. Maxwell shares the only rule that matters-in business and in life. How does a person judge what is ethical?Sometimes it’s clear. In the past year or two, ethical lapses in corporate America have been [...]

ISBN13: 9780446532297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionBestselling author and expert on leadership John C. Maxwell shares the only rule that matters-in business and in life. How does a person judge what is ethical?Sometimes it’s clear. In the past year or two, ethical lapses in corporate America have been [...]

Product DescriptionNew and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself.   According to a study by Deloitte, spending on shopper marketing has [...]

Product DescriptionThe phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone [...]

ISBN13: 9780142004098
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description Since the publication of Mihaly Csikszentmihalyi’s Flow in 1990, the notion of “flow”—the state of optimal experience in which one loses oneself in a task or activity—has become a household word. It has been endorsed by political leaders such as President Bill [...]

ISBN13: 9780814414620
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionWhether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring [...]

ISBN13: 9781603581424
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionContrary to popular belief, a good living can be made on an organic farm. What’s required is farming smarter, not harder. In The Organic Farmer’s Business Handbook, Richard Wiswall shares advice on how to make your vegetable production more efficient, better manage your employees [...]

Product DescriptionFinancial Accounting, 5th Edition provides students with an understanding of fundamental concepts necessary to use accounting effectively. Starting with a “macro” view of accounting information, the authors present real financial statements. They establish how a financial statement communicates the financing, investing, and operating activities of a business to users of accounting information. [...]