Marketing and Business

Product DescriptionCompletely updated in a new edition,  this book fully defines computer-related crime and the legal issues involved in its investigation. Re-organized with different chapter headings for better understanding of the subject, it provides a framework for the development of a computer crime unit. Updated with new information on technology, this book is the [...]

Product Description This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing [...]

Product DescriptionInformation technology professionals will gain invaluable information with this updated resource on how to connect concepts to key business areas. These areas include accounting, finance, marketing, management, human resources, and operations. The new edition provides concise and accessible coverage of core IT topics. Do It Yourself activities show them how to [...]

Product DescriptionThis text identifies, examines, and illustrates fundamental concepts in computer system design that are common across operating systems, networks, database systems, distributed systems, programming languages, software engineering, security, fault tolerance, and architecture. Through carefully analyzed case studies from each of these disciplines, it demonstrates how to apply these concepts to tackle practical system [...]

Product DescriptionThis user-friendly resource will help you grasp the concepts of probability and stochastic processes, so you can apply them in professional engineering practice. The book presents concepts clearly as a sequence of building blocks that are identified either as an axiom, definition, or theorem. This approach provides a better understanding of the [...]

Product DescriptionThis is the second edition of John Zelle’s Python Programming, updated for Python 3. This book is designed to be used as the primary textbook in a college-level first course in computing. It takes a fairly traditional approach, emphasizing problem solving, design, and programming as the core skills of [...]

 This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct [...]

ISBN13: 9780972380157
Condition: New
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Product DescriptionThis book will help you troubleshoot your laptop problem and take the most cost effective approach to repairing it, getting it repaired, or replacing it. But the troubleshooting process depends on your [...]

Product DescriptionINTRODUCTION TO COMPUTER NUMERICAL CONTROL, 5/e is the industry’s most thorough, easy-to-follow, and well-illustrated introduction to the fundamentals of CNC technology and programming. Throughout, it relies on illustrations and interactive software to promote learning, not lengthy narratives. Coverage includes: programming linear profiles, programming with cutter diameter compensation, programming with subprograms, CNC lathe [...]

Product DescriptionAn introductory computer literacy text for nurses and other healthcare students, Introduction to Computers for Healthcare Professionals explains hardware, popular software programs, operating systems, and computer assisted communication. The Fifth Edition of this best-selling text has been revised and now includes content on: Online storage; [...]