Marketing and Business

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as [...]

Marketing Communications has been listed as a “classic” by the Marketing Society. Paul Smith’s and Ze Zook’s understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now [...]

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning [...]

Product DescriptionThis text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of [...]

Product DescriptionMake your introductory computer course for teachers exciting and dynamic, an experience they will remember as a highlight of their educational careers! This title covers computer concepts, Internet and digital media integration, interactivity, extraordinary visual drawings and photographs, unprecedented currency, and unique lecture presentation materials to help educators learn practical, theory-based strategies. It [...]

Product DescriptionThis computers in education textbook is constructed around a constructivist lesson-planning model. This text helps prospective teachers understand the potential of using computers in the classroom and develop new methods for using computers. The authors provide a rationale for integrating computers into the classroom curriculum by using them as tool, rather than just an instructional [...]

Product DescriptionThis title covers up-to-date topics in computer concepts, Internet and digital media integration, interactivity, extraordinary visual drawings and photographs, and unprecedented currency. . . . More >>
Teachers Discovering Computers: Integrating Technology and Digital Media in the Classroom