Product DescriptionMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. [...]
Product DescriptionMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. [...]
Product DescriptionMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. [...]
This is a wake-up call for marketers on what CEOs want and how to deliver it…CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and [...]
Product DescriptionMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. [...]
Product DescriptionMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. [...]
Fresh ideas can mean big profits–but only if they make it to market and sell.If you need the best practices and ideas for creating and delivering new products and services–but don’t have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles [...]
ISBN13: 9781422124819
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Business model innovation is the key to unlocking transformational growth—but few executives know how to apply it to their businesses. In Seizing the White Space, Mark [...]
Product DescriptionRobert Lawton Burns focuses on the key role of the ‘producers’ as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and [...]
Product DescriptionThis title offers the advice and strategies you need to rethink your business model. It takes more than a good product to keep a company successful - it takes a strong business model. In good times and bad, in established corporations and new startups, it’s critically important to know when and how [...]
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