Marketing and Business

Product DescriptionThis updated third edition illustrates the mathematical concepts that a game developer needs to develop 3D computer graphics and game engines at the professional level. It starts at a fairly basic level in areas such as vector geometry and linear algebra, and then progresses to more advanced topics in 3D [...]

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Price: $ 42.50

Product Description“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment. ”—Steven LevittGame theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though [...]

Product DescriptionIn the early 1980s, Springfield Remanufacturing  Corporation (SRC) in Springfield, Missouri, was a  near bankrupt division of International Harvester.   That’s when a green young manager, Jack Stack,  took over and turned it around. He didn’t know how to  ”manage” a company, but he did know about the  principal, of athletic competition and democracy:  keeping score, having fun, playing fair, [...]

There is no doubting of the fact that, when it comes to being able to generate a massive amount of income fast, nothing beats affiliate marketing.
The reason is because, there is relatively nothing you need on your part in order to get started: You do not need your own product/service, and neither do you need [...]

ISBN13: 9780385475259
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Now available in paperback–the book that has, since 1992, become the primer for open-book management, a new method based on the concept of democracy, the spirit [...]

ISBN13: 9780470876411
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs [...]

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several [...]

ISBN13: 9780385475259
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionNow available in paperback–the book that has, since 1992, become the primer for open-book management, a new method based on the concept of democracy, the spirit of sports, and the reality of numbers. Includes a “user’s guide” and a discussion guide created especially for [...]

practical book about business model innovation
applied strategy book
beautiful and visual
with many exercises

Product DescriptionBusiness Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
1) Change the way you think about business models
Business Model Generation will teach you powerful and practical innovation techniques used today [...]