The Fundamentals of Business-to-Business Sales & Marketing
ISBN13: 9780071408790
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionB2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven [...]






