Marketing and Business

Product DescriptionKEY BENEFIT: This gateway into the world of computer security provides one-volume coverage of all the basic concepts, terminology and issues, along with practical skills essential to security.   Topics covered range from those commonly found in security books such as virus attacks, buffer overflow, hacking spyware and network defense, as well as more [...]

The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:• The marketing mix• Pricing policy• Different methods of [...]

ISBN13: 9780071408790
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals [...]

ISBN13: 9780071408790
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionB2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven [...]

Product Description Featuring a strong emphasis on the fundamentals underlying contemporary logic design using hardware description languages, synthesis, and verification, this book focuses on the ever-evolving applications of basic computer design concepts with strong connections to real-world technology. Treatment of logic design, digital system design, and computer design. Ideal for self-study [...]

Product DescriptionLearners are guided through the latest trends in computer concepts and technology in an exciting and easy-to-follow format. Updated for currency, this book and the robust Online Companion provide learners with the most up-to-date information on the latest technology in today’s digital world. . . . More >>
Discovering Computers: Fundamentals, Fifth Edition [...]

Product DescriptionProviding solid digital system design fundamentals while accomplishing a gradual, bottom-up development of these fundamentals, this book focuses on the ever-evolving applications of basic computer design concepts. Treatment of logic design, digital system design, and computer design. Ideal for self-study by engineers and computer scientists. . . . More >>
Logic [...]

Product DescriptionDiscovering Computers Fundamentals is a concise yet thorough text ideal for use incomputer concepts or application software courses. . . . More >>
Discovering Computers: Fundamentals

Product DescriptionBrief and affordable, FUNDAMENTALS OF BUSINESS LAW: SUMMARIZED CASES focuses on core business law topics, including contracts and sales. Summarized cases are integrated throughout the text to illustrate key points of law. FUNDAMENTALS OF BUSINESS LAW: SUMMARIZED CASES is ideal for the one-term course that focuses primarily on contracts and sales. . [...]

Product DescriptionThe broad acceptance and use of this book as one of the leading introductory computer graphics texts has enabled the original author and coauthors to update the chapters and contribute new material involving the most knowledgeable experts in different areas while maintaining a unified approach. This edition of “Fundamentals of Computer Graphics” adds [...]