Marketing and Business

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionProviding a vibrant new four-color design, market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Eighth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs–helping readers see [...]

Product DescriptionThere’s no such thing as business ethics. How can that be? Because a single standard applies to both your business and personal life-and it’s one we all know and trust: the Golden Rule. Now bestselling author John C. Maxwell shows you how this revered ideal works everywhere, and how, especially in [...]

Ethics and the Conduct of Business, 6/e is a comprehensive and up-to-date discussion of the most prominent issues in the field of business ethics and the major positions and arguments on these issues.  Numerous real-life examples and case studies are used throughout the book to increase understanding of issues, stimulate class discussion, and show the discussion’s relevance [...]

Product DescriptionWhile most business ethics texts focus exclusively on individual decision making (what should an individual do) this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organisational context to promote an understanding [...]

Product Description This book provides readers with a clear, straightforward writing style, an abundance of examples, detailed real-life cases, and current data and statistics. It aims to 1) introduce ethical concepts that are relevant to resolving moral issues in business, 2) develop the reasoning and analytical skills needed to apply ethical concepts to business [...]

Product DescriptionThis popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within [...]

Product DescriptionExamine concepts at the heart of business ethics today with the latest, practical, applied coverage in BUSINESS ETHICS 2009 UPDATE. In the midst of the most recent business developments and financial crises, this book provides unmatched insights into the complex environment in which contemporary managers make ethical decisions. The book’s solid managerial [...]