Product DescriptionGlencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they’ve learned. Marketing [...]

ISBN13: 9780071460828
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Product DescriptionThe book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented [...]

Product DescriptionStrategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and [...]

ISBN13: 9780750686563
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Product DescriptionBusiness Process Management: Practical Guidelines to Successful Implementations provides organizational leadership with an understanding of Business Process Management and its benefits to an organization. This is an easy-to-use, easy-to-read guide that provides a practical framework, complete with a set of tools and techniques, to [...]

ISBN13: 9781592575848
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Product Description Added value CD-ROM included! Newly revised for the ever-changing world of business, this book offers stress-free guidance for anyone who wants to turn a good idea into a good living. This edition also includes a CD-ROM [...]

ISBN13: 9781592575848
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description Added value CD-ROM included! Newly revised for the ever-changing world of business, this book offers stress-free guidance for anyone who wants to turn a good idea into a good living. This edition also includes a CD-ROM [...]

Product DescriptionUnderstanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our [...]

Product DescriptionAudiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research. Sport Marketing, Third Edition, the latest version of the leading sport marketing [...]

ISBN13: 9780312550073
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Product DescriptionYOUR LIFE . . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying [...]

Product DescriptionInteresting, clear, and applied, BUSINESS LAW TODAY: STANDARD EDITION is the ideal guide to the law and what it means in the business world–from contracts and secured transactions to warranties and government regulations. Easy to understand with an engaging writing style that is matched by vibrant visuals, BUSINESS LAW TODAY includes coverage of [...]