Marketing and Business

The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how [...]

Mallor, Barnes, Bowers and Langvardt’s: Business Law: The Ethical, Global, and E-Commerce Environment, 14e is appropriate for the two-term business law course. The cases in the 14th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in recent previous editions, the [...]

Product DescriptionMallor, Barnes, Bowers and Langvardt’s “Business Law: The Ethical, Global, and E-Commerce Environment, 14e” is appropriate for the two-term business law course. The cases in the 14th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in recent previous [...]

Product DescriptionMallor, Barnes, Bowers and Langvardt’s: Business Law: The Ethical, Global, and E-Commerce Environment, 14e is appropriate for the two-term business law course. The cases in the 14th edition are excerpted and edited by the authors. The syntax is not altered, therefore retaining the language of the courts. As in [...]

Product DescriptionLEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course–setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same “black letter law” flavor as its #1 Business Law counterpart Business Law by Clarkson, Miller, Jentz, and Cross, but with [...]