Marketing and Business

Product DescriptionThere’s no such thing as business ethics. How can that be? Because a single standard applies to both your business and personal life-and it’s one we all know and trust: the Golden Rule. Now bestselling author John C. Maxwell shows you how this revered ideal works everywhere, and how, especially in [...]

Useful to both consumer marketers and business-to-business researchers, this detailed and engaging book delves much more deeply into segmentation than other marketing handbooks. Myers mediates between discussing the intricacies of segmentation and positioning techniques and showing the ways these techniques can be interpreted and used in the real world. The book covers measuring scales, cluster [...]

ISBN13: 9781422177693
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product DescriptionMost companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business [...]

ISBN13: 9780749462246
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.  This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to [...]

Product DescriptionNew and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself.   According to a study by Deloitte, spending on shopper marketing has [...]

ISBN13: 9780446532297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionBestselling author and expert on leadership John C. Maxwell shares the only rule that matters-in business and in life. How does a person judge what is ethical?Sometimes it’s clear. In the past year or two, ethical lapses in corporate America have been [...]

ISBN13: 9780446532297
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionBestselling author and expert on leadership John C. Maxwell shares the only rule that matters-in business and in life. How does a person judge what is ethical?Sometimes it’s clear. In the past year or two, ethical lapses in corporate America have been [...]