Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
ISBN13: 9780470504543
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionPraise for Data-Driven Marketing “To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with [...]






