Product Description This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications.   XL Data Analyst ® [...]

Product DescriptionComputer Accounting with QuickBooks Pro 2008 makes learning QuickBooks software effortless. This new edition provides hands-on, step-by-step instructions for easy learning with an abundance of exercises and projects to reinforce new concepts. Each chapter builds on the previous chapter as the student progresses from entering simple transactions to using advanced QuickBooks [...]

Product DescriptionComputer Accounting with QuickBooks Pro 2008 makes learning QuickBooks software effortless. This new edition provides hands-on, step-by-step instructions for easy learning with an abundance of exercises and projects to reinforce new concepts. Each chapter builds on the previous chapter as the student progresses from entering simple transactions to using advanced QuickBooks [...]

Product Description This timely revision of an all-time best-seller in the field features the clarity and scope of a Stallings classic. This comprehensive volume provides the most up-to-date coverage of the essential topics in data communications, networking, Internet technology and protocols, and standards – all in a convenient modular format. Features updated [...]

Product DescriptionPlease note that the new edition of Computer Accounting with Quickbooks Pro 2010, available in March 2010, is authored by Donna Kay (formerly Donna Ulmer). Computer Accounting with QuickBooks Pro 2009 will take students to the next level as they learn the [...]

Product DescriptionOver the past few years, many fundamental changes have occurred in data communications and networking that will shape the future for decades to come. Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis’ 10th Edition of Business Data Communications and Networking continues to [...]

Product DescriptionThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each [...]

Product DescriptionComputers in the Medical Office, Fifth Edition offers medical office training using full-featured, state-of-the-art software and current, realistic medical office cases while building transferable computerized medical billing and scheduling skills. Students who complete this course will learn the appropriate terminology and skills to use any patient billing software program with minimal additional training. [...]

Product Description Panko teaches students about the technologies that are being used in the marketplace. This text covers market-driven content such as wireless LANs, security and network management, TCP/IP, and application layers. This text would be suitable for business professionals looking for the most recent developments in data communications and networking. [...]

Product DescriptionData communications and computer networks are becoming increasingly more important–today’s business world could not function without either. Business managers, computer programmers, system designers, and home computer users alike need a thorough understanding of the basic features, operations, and limitations of different types of computer networks. Now in its fifth edition, DATA COMMUNICATIONS [...]