Marketing and Business

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications.  XL Data Analyst ® also features data [...]

Product DescriptionData communications and computer networks are becoming increasingly more important–today’s business world could not function without either. DATABASE COMMUNICATIONS AND COMPUTER NETWORKS offers a balance between technical and practical aspects of data communication. Business managers, computer programmers, system designers, and home computer users alike need a through understanding of the basic features, [...]

Customer Service Note: We are sorry for the inconvenience, but the voucher with the online access code is missing from the first printing of this title. However, we do have the code, available upon request. Please contact O’Reilly Media Customer Service at mspbooksupport@oreilly.com or call 800-889-8969 to obtain your 24-character access code. This code will [...]

ISBN13: 9780735643369
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Product DescriptionCustomer Service Note: We are sorry for the inconvenience, but the voucher with the online access code is missing from the first printing of this title. However, we do have the code, [...]

ISBN13: 9780470650936
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Product DescriptionThe leading introductory book on data mining, fully updated and revised!When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move [...]

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is [...]

Product Description This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications.   XL Data Analyst ® [...]

Product DescriptionComputer Accounting with QuickBooks Pro 2008 makes learning QuickBooks software effortless. This new edition provides hands-on, step-by-step instructions for easy learning with an abundance of exercises and projects to reinforce new concepts. Each chapter builds on the previous chapter as the student progresses from entering simple transactions to using advanced QuickBooks [...]

Product DescriptionComputer Accounting with QuickBooks Pro 2008 makes learning QuickBooks software effortless. This new edition provides hands-on, step-by-step instructions for easy learning with an abundance of exercises and projects to reinforce new concepts. Each chapter builds on the previous chapter as the student progresses from entering simple transactions to using advanced QuickBooks [...]

Product Description This timely revision of an all-time best-seller in the field features the clarity and scope of a Stallings classic. This comprehensive volume provides the most up-to-date coverage of the essential topics in data communications, networking, Internet technology and protocols, and standards – all in a convenient modular format. Features updated [...]