Marketing and Business

In Crossing the Chasm, Geoffrey Moore, the worlda s leading high–tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high–tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to [...]

Product DescriptionLaunch effective real-time communications to win in today’s always-on worldGone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. “Real time” means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, [...]

Product DescriptionWhat You Get:*****************100 Pages of EXCLUSIVE content+ Bonus of 50 tips, taken from Real experience+ Case Studies!3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:***************************************************************************************Tip #1 - This Very Important: The person who is creating the fan page for your busin. . . More >>
Facebook for Business: [...]

Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without [...]

ISBN13: 9780470888018
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaignIn today’s highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking [...]

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based [...]

ISBN13: 9780470422106
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts [...]

ISBN13: 9780071625746
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims [...]

Product DescriptionThe television allowed companies to send ads directly to consumers’ living rooms, and the computer allowed them to start interacting with their customers. The third screen–the mobile device–changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era [...]

ISBN13: 9780470648285
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Create bold web content and build a loyal customer base onlineBlogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and [...]