Marketing and Business

Product DescriptionComprehensive, authoritative, and cutting-edge, THE LEGAL ENVIRONMENT OF BUSINESS combines a classic “black letter law” approach with an interesting and accessible reader-friendly format. The cases, content, and features of the exciting new Eighth Edition have been thoroughly updated to represent the latest developments in the business law environment. An excellent assortment of [...]

Comprehensive, authoritative, and reader-friendly, BUSINESS LAW: TEXT AND CASES–LEGAL, ETHICAL, GLOBAL, AND CORPORATE ENVIRONMENT delivers an ideal blend of classic “black letter law” and cutting-edge coverage of contemporary issues and cases. The book’s strong reader orientation makes the law accessible, interesting, and relevant, and the cases, content, and features of the Twelfth Edition have been [...]

Product DescriptionThis updated examination of computer and corporate security in the business setting fills the critical need for security education. Its comprehensive, balanced, and well-organized presentation emphasizes implementing security within corporations using existing commercial software and provides coverage of all major security issues. . . . More >>
Corporate Computer and Network Security

Product DescriptionROI (Return on Investment) is today’s key business tool for measuring how effectively money was spent–yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive [...]

Product DescriptionKatya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and [...]