Product DescriptionBelch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In [...]

Product Description Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; [...]

Product Description This timely revision of an all-time best-seller in the field features the clarity and scope of a Stallings classic. This comprehensive volume provides the most up-to-date coverage of the essential topics in data communications, networking, Internet technology and protocols, and standards – all in a convenient modular format. Features updated [...]

Product DescriptionOver the past few years, many fundamental changes have occurred in data communications and networking that will shape the future for decades to come. Updated with the latest advances in the field, Jerry FitzGerald and Alan Dennis’ 10th Edition of Business Data Communications and Networking continues to [...]

Product DescriptionThe eighth edition of Shimp’s market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the [...]

Product DescriptionData communications and computer networks are becoming increasingly more important–today’s business world could not function without either. Business managers, computer programmers, system designers, and home computer users alike need a thorough understanding of the basic features, operations, and limitations of different types of computer networks. Now in its fifth edition, DATA COMMUNICATIONS [...]