Marketing and Business

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company’s marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view [...]

Product DescriptionCreate a mutually beneficial partnership between nonprofit and for-profit enterprisesCause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving. com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits [...]

ISBN13: 9780470539651
Condition: New
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A nonprofit’s real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering [...]

Product DescriptionA nonprofit’s real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded. You’ll see how [...]