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Product DescriptionModern Marketing Research: Concepts, Methods and Cases is a comprehensive introduction to all the principal areas of marketing research practice. It treats marketing research design as an integrated process, and guides students through that process step-by-step using illustrative examples throughout. The book provides a uniquely detailed treatment of the analytic methods developed [...]

Product DescriptionLEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course–setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same “black letter law” flavor as its #1 Business Law counterpart Business Law by Clarkson, Miller, Jentz, and Cross, but with [...]

Product DescriptionBrief and affordable, FUNDAMENTALS OF BUSINESS LAW: SUMMARIZED CASES focuses on core business law topics, including contracts and sales. Summarized cases are integrated throughout the text to illustrate key points of law. FUNDAMENTALS OF BUSINESS LAW: SUMMARIZED CASES is ideal for the one-term course that focuses primarily on contracts and sales. . [...]

Product Description Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.   Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and [...]

Product DescriptionWith the prior edition of this concise, up-to-date casebook having been adopted at over 100 law schools, the seventh edition preserves the authors tradition of providing a comprehensive overview of agency, partnership, and corporation law. It also continues to emphasize six basic editorial principles: Be lean but not mean, cases edited ruthlessly to [...]

Product DescriptionComprehensive, relevant, and meticulously up-to-date, BUSINESS LAW, Eleventh Edition, combines in-depth coverage of business law in a unique student-friendly format. It delivers a classic blend of black letter law and cutting-edge coverage of contemporary issues and cases–making the law accessible, interesting, and relevant for readers. It provides an excellent assortment of cases, [...]