Marketing and Business

Product DescriptionIt’s not a plan until the numbers add up. More than the title of this book, it is a truth of business creation. This book along with the free companion Excel model, finmodel4. xls, available at www. startupmodels. com allows you to quickly and easily create a financial model for your startup [...]

Product DescriptionBuild a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the [...]

Product DescriptionIt’s not a plan until the numbers add up. More than the title of this book, it is a truth of business creation. This book along with the free companion Excel model, finmodel4. xls, available at www. startupmodels. com allows you to quickly and easily create a financial model for your startup [...]

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of [...]

Product DescriptionMuhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls ?social business. ” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that [...]

Product DescriptionFrom envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of [...]

Today almost every marketer works on or competes against a global brand. Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked [...]

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Product DescriptionIn the early days of computer science, the interactions of hardware, software, compilers, and operating system [...]

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum’s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, [...]

Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls “social business.” The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial [...]