Marketing and Business

Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve.  Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix. In The Complete Guide to Direct Marketing: [...]

ISBN13: 9780230607576
Condition: New
Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.  But [...]

ISBN13: 9780471618737
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionTrusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for [...]

ISBN13: 9780230607576
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionAlmost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives.   But most marketing plans are a waste of time; they are too long, too complicated and too dense. [...]