Marketing and Business

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don’t want to be targeted by impersonal messages. They want dialogue, which marketers give [...]

Product DescriptionWhat You Get:*****************100 Pages of EXCLUSIVE content+ Bonus of 50 tips, taken from Real experience+ Case Studies!3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:***************************************************************************************Tip #1 - This Very Important: The person who is creating the fan page for your busin. . . More >>
Facebook for Business: [...]

Product DescriptionReinvent your marketing to keep up with an ever-changing marketplace “A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world. ” —Robert Hanson, President, Global [...]

Internationally respected marketing consultant Joe Marconi shows how to build a “value-added” brand in today’s competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features “on-the-money” guidance [...]

Today almost every marketer works on or competes against a global brand. Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked [...]

ISBN13: 9780470676707
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Google, Microsoft, Apple, Starbucks, and Wal-Mart are “category killers.” Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have [...]

Product DescriptionLet’s face it–the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy [...]

ISBN13: 9780071605144
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

To financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a [...]

brand hi·jack (br?and h? ¯-j?ak’): consumer takeover (synonym).The consumer’s act of commandeering a brand from the marketing professionals and driving its evolution. Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no [...]

ISBN13: 9780071605144
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionTo financial advisors who ask, “Who has the time and money for marketing?” the authors have an important piece of advice: Treat your practice like a small business, or you will be put out of business. [...]