Marketing and Business

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionReflects the latest technology in the field to provide readers with the most up-to-date resourcePresents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframesPlaces more emphasis on networking to address increased importance of the communications areaConsolidates the coverage of buses into one chapter. Integrates numerous review questions [...]

Product DescriptionData communications and computer networks are becoming increasingly more important–today’s business world could not function without either. DATABASE COMMUNICATIONS AND COMPUTER NETWORKS offers a balance between technical and practical aspects of data communication. Business managers, computer programmers, system designers, and home computer users alike need a through understanding of the basic features, [...]

Product DescriptionDISCOVERING COMPUTERS& MICROSOFT OFFICE 2010: A FUNDAMENTAL COMBINED APPROACH is designed to provide you with everything you need for your Intro to Computers course in ONE book. This new offering from the Shelly Cashman Series combines the best selling Discovering Computers, computer concepts material with step-by-step instruction for Microsoft Office 2010 applications content [...]

Product DescriptionComputer animation and graphics–once rare, complicated, and comparatively expensive–are now prevalent in everyday life from the computer screen to the movie screen. Interactive Computer Graphics is the only introduction to computer graphics text for undergraduates that fully integrates OpenGL and emphasizes application-based programming. Using C and C++, the top-down, programming-oriented approach allows [...]