Marketing and Business

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied [...]

This book is about understanding how to develop market strategy and managing the market- ing process. It is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. This book differs from other senior undergraduate and introductory graduate-level marketing texts. We [...]

The updated 11th edition of Evans and Berman’s Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As with any human [...]

30 minute audio c.d.

Included with your Purchase!
Free DVD included: The DVD will teach you how to: (1) start up a home based business, (2) receive a daily income, (3) free yourself from the traditional job, while (4) working part-time.
Free Training included: For a limited time I am training individuals on the fundamentals of building their [...]

30 minute audio c.d.

Included with your Purchase!
Free DVD included: The DVD will teach you how to: (1) start up a home based business, (2) receive a daily income, (3) free yourself from the traditional job, while (4) working part-time.
Free Training included: For a limited time I am training individuals on the fundamentals of building their [...]

30 minute audio c.d.

Included with your Purchase!
Free DVD included: The DVD will teach you how to: (1) start up a home based business, (2) receive a daily income, (3) free yourself from the traditional job, while (4) working part-time.
Free Training included: For a limited time I am training individuals on the fundamentals of building their [...]

Product DescriptionThe updated 11th edition of Evans and Berman’s Marketing: Marketing in the 21st Century text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. As [...]

Product DescriptionThis computers in education textbook is constructed around a constructivist lesson-planning model. This text helps prospective teachers understand the potential of using computers in the classroom and develop new methods for using computers. The authors provide a rationale for integrating computers into the classroom curriculum by using them as tool, rather than just an instructional [...]