BUSINESS MATHEMATICS, 12/e teaches business math with a strong focus on current issues, real companies, and realistic business scenarios. It covers the full spectrum of basic business math, placing every concept in context with relevant examples. Each chapter begins with an actual company case study that is carried through with examples and exercises. Two realistic cases [...]
A class-tested approach to Strategy with new focus on environmental sustainability. Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management MARKET: This text equips readers with the strategic concepts they will [...]
Product Description The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, [...]
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